5 reasons why you shouldn’t join the CMA Membership Community

The value of a membership community for our business really started to make sense to me sometime back in 2014.

I have been a member of many offline communities over the years. I have also bought into many online communities, and I’m sure that you have too.

As a consumer/member I know what I like and what I don’t like.

Creating, building and managing a community is an entirely different experience than being a consumer.

It’s become very clear to me that joining the CMA Membership Community is not for everyone. In fact, joining any sort of community, whether online or offline, is not for everyone and there are significant reasons to consider when you are making the decision to join a community.

As a community manager, I want people to join for the right reasons. At the end of the day, we want the best members that understand the true value and strength of a community.

Perhaps you are thinking about joining the CMA Membership Community? If so, please take the time to consider the reasons why it might not be a good idea right now.

The reasons I have outlined below are not just relevant for the CMA Membership Community, but many other communities – both online and offline.

Five reasons why you shouldn’t join the CMA Membership Community

1. You don’t have the time

Getting the most value for any community takes an investment of time. You can’t just turn up on day one and expect it to work immediately.

Those that are prepared to invest the time to actively build relationships and appreciate the longer term value of a community will get far more as a community member.

If you can’t commit the time to engage, interact and get involved in the conversations and peer-to-peer support then the community won’t work for you.

Although we provide a lot of additional support and content resources, you really do get out what you are prepared to put into a community.

It’s not just a coincidence that those that are really changing their business and their marketing are the ones who are the most present people in the community.

2. You don’t see the longer term value

Most people don’t give anywhere near the time it takes for a community to really start being the no.1 resource for their business.

It takes longer that just a few weeks or months.

It’s like any relationship that you’re building. It takes time, effort and patience to develop strong valuable relationships.

If you aren’t prepared to to do that, in order to realise the longer term value of a community, then you shouldn’t join.

3. You don’t have the money

If you can’t afford to spend around £1 per day developing yourself and your business then you shouldn’t join.

It costs between £400 and £500 per year to be a member of our community. If it seems like an unreasonable cost to have direct access to marketing and business expertise then you should perhaps look for something more affordable – perhaps look at free groups & communities that you can access online.

4. You don’t want to help others

If you are joining a membership community with no intention to help others then you won’t fit in.

Every community thrives on two way communication and giving – asking questions and answering them, supporting and acknowledging others.

If you are prepared to help others, they in turn will help you.

If you simply just want to take as much as you can, then the community won’t be valuable to you for very long.

5. You are looking for a ‘silver bullet’ solution

Many people in business are still looking for a ‘silver bullet’ that’s somehow going to magically turn their business around overnight.

There’s no such thing, and you certainly aren’t going to find this solution in a community.

Joining a community is a longer term commitment to both personal and business development.

It should be a consistent business support mechanism for you. The place you go for advice, accountability, development and to help others improve and develop.

If you are looking for a magic solution or a silver bullet that’s going to change your business overnight, then you shouldn’t join.

Are you ready to join the community?

Our community is a sacred place where people discuss aspects that are private and confidential. There’s a certain level of trust engrained in the culture of the community and it’s important to protect it as much as possible.

We want to grow, but in the right way.

Every time a new member joins the community the value for everyone in the community increases exponentially. If you were part of a community that juts gave access to any ‘Tom, Dick or Harry’, then I’m sure you would start to question the long term value and the underlying purpose of the community.

If you are considering joining the CMA Membership Community please also read Six reasons why you should join the CMA Membership Community to help you figure out if it’s the right time for you.

All that being said, perhaps you’ve read this and you want to get started today? If so, join the waiting list below.

Want exclusive access to the CMA Membership Community?



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About Chris Marr

Chris is the leading voice of the growing Content Marketing movement in the UK. His pioneering work has helped countless organisations grow through content marketing. His drive comes from a desire to help people break free from the world of interruption marketing.