If you are a regular delegate at industry conferences and events you’re probably well briefed on the benefits of using Twitter at conferences to engage with other delegates, sponsors and speakers.
Personally I love getting involved on Twitter before, during and after the conference and events I attend, and I’ve even engaged with Twitter Hashtags when I’m not attending!
The first thing you need to do before the event is take a note of the hashtag and then follow these tips on how to use the hashtag to engage and have conversations on Twitter before, during and after the conference.
My best advice is to set up a search stream in Hootsuite, or your favourite Twitter application, and start engaging with those sharing content and discussing the hashtag.
You can then start following and connecting with other delegates, partners and speakers.
For example, you could send a tweet to some of the delegates and speakers and let them know that you are looking forward to meeting them at the event.
This is a great way to warm up to the conference and when you meet people in person for the first time they feel like they already know you.
This tactic alone is a fantastic way to leverage your time at any conference or event and make strong connections with more people.
Although the conference organisers don’t want you to be distracted too much by Twitter during the main event, you can use Twitter really effectively to engage with other delegates and the speakers. Here are some tips:
PS Any conference worth it’s salt will have a Twitter stream displayed in the main foyer for engagement during the networking breaks – this is your opportunity for some free exposure on the Twitter leader board!
When the event ends the conversation can continue on Twitter and it’s a great way to to keep in touch with everyone post-event.
For example, after the event you may be inclined to write a blog article about what you learned and your experiences. You can then engage with the right people on Twitter using the hashtag.
My favourite engagement tools for Twitter are Hootsuite for the iPad/Laptop and Flipboard for the iPhone. These work really well and save you time switching between search terms and your notifications on other applications.
Don’t forget to charge up your mobile devices before you arrive. If you are preparing for using social media in a big way I suggest buying an Anker Power Pack so you don’t run out of juice!
Let us know in the comments section below.
Don’t forget to be awesome!