Caroline McKenna: How Content Marketing builds trust in the Non-Profit sector - The Content Marketing Academy 2017

Caroline McKenna: How Content Marketing builds trust in the Non-Profit sector

According to a recent research survey public trust in charities has fallen to it’s lowest level for 8 years. The stats are sad and sobering for anyone who works in the sector.

If the sector was to spiral further a lifeline would be lost for so many men, women and children.

So, what needs to be done?

How can we take action now and turn this around?

Content Marketing of course!

In this Lightning Talk, Caroline will share why content marketing that educates, entertains and empowers really helps to build trust and how to embrace it in your organisation. She will share some real life examples of where content marketing has made the difference and how you can get involved.