Do you keep reading articles that tell you that in order to be successful with content marketing you need to have a content schedule?
Planning what and when you are going to share content with your audience can be beneficial, especially when starting out. However, in the long run it may stifle your creativity and lead to producing poor content that is irrelevant to your customers.
Are you still undecided on whether to develop a content schedule? Find out the good, the bad and the ugly sides of content scheduling before you make your decision. We sum up the arguments for and against having a content schedule, allowing you to make an informed decision.