If you are reading this you are either already in business for yourself, or you are thinking about it.
My first message is that running your own business is awesome, especially when you get into your flow and things are going well. It’s not for everyone, and regardless of what you decide to do for work, first of all, make sure you are doing what makes you happy.
However, running your own business doesn’t mean that everything will be rosy. There will be tough times, and you will have to do things you don’t like that much. If you have a clear understanding of why you are doing what you are doing, and you have a real drive and passion for it, then you will get past the hard times. In the process you will learn a shit-ton about yourself, what you enjoy, what you don’t enjoy, and what motivates you.
Let’s imagine you are just starting a service-based freelance business. Here are a few examples:
- Graphic designer
- Web designer
Any type of business where you trade the skills, knowledge and expertise that you have and sell this to people who either can’t do, won’t do, or don’t want to do what you can do.
Based on how painful it is for people to do this themselves, will first of all determine how much of a need there is for what you’re offering.
In most cases, especially the examples above, there are already successful businesses doing what you do. So there is validation in the market place that you can go out there and sell your services.
However, there’s a really good chance that you can fuck it all up.
You will probably do one or all of the following things, which will potentially stop you from enjoying your business and being happy:
- Underselling your services
- Taking on too many clients
- Taking on the wrong clients
Let’s dig in.
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